Jazwares named master toy licensee for Roblox sensation Adopt Me!

Jazwares today announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me!, enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox.

The Adopt Me experience creates opportunities for players to explore a family-friendly online world where they can build and decorate houses, adopt over 200 cute pets, and use in-game tools to create their own emergent fun with friends. With over 28 billion visits and a record breaking 1.9 million peak concurrent users on Roblox, Adopt Me! is the platform’s most popular and successful game of all time with billions of lifetime plays.

“Our unparalleled expertise in bringing metaverse IP to life, coupled with Uplift Games’ smash hit Adopt Me!, brings a new evolution for Jazwares as we continue to innovate the future of play,” says Sam Ferguson, Vice President of Licensing at Jazwares. “Fans are going to love our in-game inspired figures and playsets featuring an array of pets, accessories, and more that authentically expand the Adopt Me! experience beyond digital.”

Set to launch at retailers and online in spring 2023, Jazwares has licensing rights to design, manufacture, and market a full line of toys across various categories for the popular property.

“Adopt Me! has captivated millions of players around the world in the Metaverse since 2017. We’re excited to partner with Jazwares to bring players new ways to create their own future nostalgia in the physical world in addition to the virtual world,” says Sophie Sirera, Director at Uplift Games.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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