Rubies bolsters distribution with new northern Europe warehouse

With the acquirement of a new 35,000² metre warehouse near Venlo in the Netherlands, Rubies are taking their EMEA distribution to unprecedented levels.

The latest DC and fulfilment centre increases Rubies’ strength in distribution and reach, while ensuring the company is unmatched in stock holding.

The new warehouse is the latest in a series of business expansion plans that continues to see Rubies transformed.

Valued customers across northern Europe can expect faster deliveries and an even higher availability of stock than ever.

Mike O’Connell, Managing Director at Rubies, says: “With demand for our assortment increasing exponentially, we are continuing to invest in tech, infrastructure and distribution. Our logistical model allows us to fully capitalise on the multi-channel model we have established. This latest DC is just one part of number of significant changes that are happening and underpins our strength in category and supply in European distribution.”

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About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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