VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches.

The new Bluey products will be available at retail later this year in the U.S., Canada, UK, and Australia, followed by a future roll-out in France.

“We are very excited to welcome Bluey to the VTech family with this new line that will give kids the opportunity to play with the characters they’ve come to love from the show,” says Andy Keimach, President, VTech Electronics North America. “VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play.”

“We are delighted to partner with VTech, a leader in children’s technology toys and educational products,” says Suzy Raia, SVP Consumer Products and Business Development, BBC Studios. “The new offerings will put Bluey’s world directly into children’s hands and enable them to create imaginative new adventures every day.”

Created by Ludo Studio, Bluey has been widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery.

The interactive Bluey introductions from VTech will give kids the opportunity to play alongside the series’ characters in creative new ways. The offerings, recommended for children aged 3-6, include:

Bluey’s Book of Games: Bluey and Bingo love playing pretend using familiar objects from around the house, and this gamebook encourages series-inspired discovery and adventure. Kids can press the large Bluey button to hear her say familiar phrases or press the Bingo, Dad and Mum buttons to listen to Bingo introduce their parents and herself. Gameplay includes a choice of four different activities; in Story mode, Bluey shows kids her favourite pretend games; Play Together, where kids help Bluey find the four things needed to play each game; Music, which lets players add sound effects to melodies; and Follow the Leader, where Bluey asks participants to find things in a specific order. Includes carrying handle for fun on the go.

Bluey Ring Ring Phone: Fans can play games and enjoy creative activities featuring animations of the characters and familiar phrases from the show. When they use the arrow buttons to activate the action, kids can hear phrases about Bluey, her family and friends or chat with Bluey and Bingo. They can also change the ringtone, brightness, and more. For even more interactive play, four games feature themes from popular Bluey episodes, including cheering up Bingo by pressing the number buttons to play music she can dance to, helping Bingo do a handstand, watching Bluey pretend to be a fruit bat, and making bubbles with Bluey by blowing into the microphone.

Bluey Wackadoo Watch – Bluey or Bingo: This wristwatch for kids, available in Bluey and Bingo versions, includes eight digital clock faces, time tools such as a stopwatch, timer and alarm, and four games that let kids interact with the characters from the show. Bluey and Bingo guide players through the games, which include Keepy Uppy and a matching game. Kids press the left and right buttons to navigate through each game. Bluey and Bingo watch models sold separately.

For more information, visit www.vtechkids.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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