PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG.

Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) and Linda Woolverton (The Lion King, Beauty and the Beast), Spellbound follows a young girl who sets out to break the spell that has divided her kingdom in two. The original score for the film hails from Academy Award-winning composer Alan Menken (The Little Mermaid, Beauty and the Beast, Aladdin, Pochontas), with lyrics by Glenn Slater (Tangled). Chris Montan serves as executive music producer.

PMI’s Spellbound line will feature craft, activity and play sets, 2D and 3D plush, talking plush, plush backpacks, capsule toys, stationery such as stampers, pencil cases, toppers and erasers, keychains, figural torches with light-up functions, and a branded matchify card game.

Luis Fernández, Head of Consumer Products, Skydance, says: “We’re excited to partner with PMI to expand the enchanting world ofSpellbound beyond the screen and look forward to delivering engaging experiences for the consumer with these products.”

Omer Dekel, VP International Sales, PMI Ltd, adds: “We are so excited to be teaming up with Skydance Animation and can’t wait to roll out the fabulous Spellbound line we are designing. It’s going to be an amazing ride for all of us! This partnership is another major achievement for PMI and a huge addition to our broad range of popular branded stationary, collectibles, toys and school supplies.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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