TOYMASTER PREVIEW: Posh Paws

At the Toymaster May Show, Posh Paws will be unveiling its never-seen-before on-trend products across Jurassic World, Minions and DreamWorks’ most popular franchises, as well as offering a variety of exclusive show offers for Toymaster members across both its licensed and non-licensed properties.

Gabby’s Dollhouse is the latest preschool sensation that is topping the Netflix Kids & Family viewing charts, and this autumn Posh Paws will launch its new soft toys based on the show. Perfect for Christmas gifting, Gabby and her host of feline friends are beautifully brought to life in a range of 10in and 7in brightly coloured and highly detailed soft toys, which will be available this September.

Anyone who has not already jumped onto the Jurassic World bandwagon yet needs to get on board now, as the movie hits UK cinemas on 10 June and it’s set to be a blockbuster summer for the franchise. Posh Paws is geared up ahead of the anticipated release with a huge range of roarsome soft toys.

Everyone’s favourite yellow henchmen return this July after five years, with the new Minions 2: Rise of Gru movie, and Posh Paws has a range of the cutest and cuddliest soft toys available to meet the demand for product. Available to order now are the adorable 7in ‘Too Cute’ Minions in an assortment of three super-cute designs packaged in a CDU, 10in Kevin and Bob Minions and a 12in Stuart Minion in a display box.

New Sesame Street soft toys for this summer include the award- winning Talking Cookie Monster, which features 15 fun and entertaining sound effects, Tickle Me Elmo, and Squashy Podgie Elmo, Cookie and Big Bird characters made from the softest fabrics with super-squishy stuffing and available in a cuddly 8in size.

For high quality, British design plush toys and gifts that are perfect for accompanying children on their journey through their earliest years, then look no further than the Posh Paws Ragtales collection – it truly has something for everyone. Whether you’re looking for baby ranges that include comforters, little booties, toy rattles and teddy bears, or beautiful Ragtag animals, elegant Ragdoll characters and high-quality wooden pull-along toys, the Ragtales collection is exquisite and timeless.

Posh Paws will be at the Toymaster May Show, 17-19 May, the Majestic Hotel, Harrogate. Contact: sales@poshpawsinternational.co.uk; 01268 567317

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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