TOYMASTER PREVIEW: One for Fun

It’s been a big year for One for Fun (previously H. Grossman Ltd) and its main brands, Tobar, Ozbozz and HGL, as well as its distribution brands, including Maisto, Bburago and Zuru.

With Pushpoppers leading the way, 2022 sees the launch of more pocket-money lines that capitalise on the fidget trend. One for Fun’s Bumper Fidget Box won Craze of the Year at London Toy Fair, and the company’s track record of picking bestsellers continues. Take a look at the Squishy Cute Animal Tub – adorable and unputdownable squishy friends. Also available are Dinosaur head tubs (large or small) which open to reveal a collection of mini dinosaurs; the heads are available in T- Rex or Triceratops form and are set to take a huge bite out of the pocket money market.

Stretchy, squishy, shiny, sparkly and scary are the themes for 2022’s pocket money lines with a special mention for the Fidget Slug. Already flying off the shelves, these cute posable fidget slugs are made up of interlocking cups and are available in rainbow, glow in the dark and a range of neon colours.

Tobar’s offering include SCRUNCHEMS, top-selling fidget balls that include glow in the dark, textured and sensory versions. Don’t forget Jumblys, shapes that twist to create new forms; they come in fashionable neon, colour change, glitter and rainbow versions, in eye-catching packaging.

Venturing into the great outdoors wouldn’t be the same without the Ozbozz range of scooters and outdoor toys. 2022 sees the introduction of some great new outdoor lines, including bigger wheeled scooters, pogo sticks and new generic skateboard designs.

Canine cutie Poppy the Booty Shakin’ Pug, from Zuru’s Pets Alive range, will be the star of the show at Harrogate – try not to smile as she twirls her head and shakes her booty. Also from Zuru is Bubble Wow, a great way of creating bubbles with gloves. Just dip them in the bubble solution and wave! 2022 sees the introduction of a Paw Patrol version.

Robo Alive’s offerings include Dino Fossil Find; locate the bones and fit them together, then watch them come to life with light and sound. The brand has also added new colours to its Lurking Lizard and Robo Fish ranges, and is introducing Crawling Cockroach and Spider.

Brand-new BB Junior Range combines style and great engineering to create a unique concept in the nursery space. Key lines for this year are the Junior Drive & Rock collection, combining chunky robust colourful vehicles with a removable musical component.

Moving up the age range, Bburago is extending its popular farm vehicle range with additions to the Massey Ferguson range, with the hero product being a Massey R/C tractor and trailer, due to release in Q3 2022.

As well as showcasing its bestselling die-cast Emergency Vehicle Set, Maisto is adding to its existing R/C CYKLONE range with the Cyklone Buggy and Cyklone Monster. Both vehicles have a forward and back movement and can drift at the same time.

Last – unusually – is Lewis Hamilton. Maisto is introducing an R/C version of his latest Formula One vehicle in its 2021 colours.

One for Fun will be at the Toymaster May Show, 17-19 May, the Majestic Hotel, Harrogate. Contact: sales@oneforfun.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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