Angry Birds extends toy line with new Zzzopa Spinner Ball

Toy manufacturer and distributor PMI Trading & Enterprise is bringing a new bounce to the Angry Birds toy line with its new Zzzopa Ball, in a deal with Rovio Entertainment brokered by IMG.

Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s growing Zzzopa Spinner ball line, with graphics recognisable from the franchise.

The innovative ball is engineered for both indoor and outdoor play. Zzzopa is a creative combination of a fun spinner which helps cope with stress and anxiety, and a fun ball encouraging creative play and social activity.

Set to launch this autumn, the patented Angry Birds Zzzopa ball will be available worldwide in four designs.

“Rovio’s mission is to craft joy and we’re positive that working with PMI most certainly increases the amount of joy in the world!” says Katri Chacona, Director, Brand Licensing at Rovio. “Together with PMI, we can bring more joy, laughter and fun to kids and Angry Birds fans around the world.”

Omer Dekel, VP International Sales at PMI, says: “Collaborating with highly popular mega-brands such as Rovio’s Angry birds is part of PMI’s strategy for our sensational Zzzopa Spinner Ball. As well as the fun and joy it brings, playing with the Angry Birds Zzzopa ball may also improve cognitive capabilities, hand-eye coordination, physical fitness, agility and even help develop imagination.

“PMI is focused on the growth of our IP portfolio. We are quick to react to tomorrow’s trends and get new lines out to the market fast. We continue to partner with the hottest gaming and toy brands and expand our top-quality product and toy lines, bringing winning products to consumers at affordable prices.”

Launched by Rovio Entertainment in 2009, Angry Birds is a Finnish entertainment franchise born from a mobile game. One of the most recognisable entertainment brands, boasting over 5B downloads, 25M followers across social media and content such as the brand-new Netflix series Angry Birds: Summer Madness, Angry Birds’ brand awareness is pegged at 96%, with location-based entertainment boosting the popularity of the well-known and globally appealing characters.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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