LEGO and the Rolling Stones band together for satisfying set

The LEGO Group is bringing a rock ’n’ roll image to life in brick form. The bright red lips and tongue known worldwide as the logo for the Rolling Stones is guaranteed to thrill adult fans looking to combine their passion for the band’s music and LEGO bricks.

The logo, first seen on the Stones’ Sticky Fingers album 50 years ago, is a 1,998-piece tribute to their 60 years as one of the most legendary rock bands of all time. It is the first organically shaped set from LEGO Art and fans will be delighted to know that the LEGO designers included a hidden surprise.

While assembling the bold, colourful tongue – which measures over 22in (57 cm) high and 18.5in (47 cm) wide – fans can enjoy an accompanying soundtrack with almost an hour of tailor-made content, including an exclusive interview with John Pasche, the graphic designer who created the tongue logo for the Rolling Stones back in 1970.

“Who would have believed, 50 odd years ago… that design would be made into a LEGO piece. Wow!” commented Pasche, after seeing the LEGO Art set for the first time.

“Since the tongue logo is one of the most recognised logos, our biggest challenge was to figure out how we could get the LEGO Art design as close to the original as possible,” says Fiorella Groves, Design Manager at the LEGO Group. “Previous sets have been created with 1×1 round LEGO tiles as a mosaic, but this time, in the spirit of being more rock ’n’ roll, we have used the full spectrum of LEGO bricks to capture the organic curves that John Pasche created. Hearing his reaction to our final design makes me so happy!”

The collaborative project was made possibly by Bravado, the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

The LEGO Art Rolling Stones set will be available from June 1st from LEGO.com and all LEGO retailers.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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