Hasbro celebrates 90s nostalgia with throwback token vote

Hasbro has launched an all-new campaign, Monopoly Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Wheelbarrow, Iron, Boot, Horse & Rider, or Money Bag.

Fans can visit www.monopolytokenvote.com to choose one Throwback Token popularised in the 1990s that they’d like to see in the next generation of the Classic Monopoly game, and to vote one of the current tokens out. Voting will last for three weeks and conclude with Hasbro revealing the results of the vote to determine which Throwback Token will make the cut.

The fan-picked Monopoly Throwback Token winner will be updated in a refreshed version of the Classic Monopoly board game hitting shelves early 2023. The current Classic board game includes the Scottie, Battleship, Racecar, Top Hat, Penguin, T-Rex, Hazel (the cat), and Rubber Ducky.

“We know that fans across the globe have been missing the tokens of their childhood, and now is the chance to take a trip down memory lane and bring one back!” says Adam Biehl, SVP & General Manager, Hasbro Gaming. “We’re so thrilled to give fans the opportunity once again to change the global best-selling board game through the Monopoly Throwback Token vote… but which iconic token will emerge victorious, and which current token will go into retirement?”

Monopoly tokens remain a key element of the game since it was introduced in 1935. Scottie, Battleship, Racecar and Top Hat were part of the eight staple tokens during the 1990s that are still in the current Monopoly game. In 2013, fans voted to include Hazel as the newest Monopoly game piece while the Iron token was retired after receiving the lowest number of fan votes. In 2017’s most recent fan vote, the Thimble, Wheelbarrow, and Boot were retired and replaced by the Penguin, T-Rex, and Rubber Ducky. ​

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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