Sambro launches Care Bear baby range in Primark and Home Bargains

Sambro, the UK’s leading global supplier of licensed and own-brand children’s toys and entertainment, has developed a range of Care Bears baby plush toys to help celebrate the Care Bears’ 40th anniversary this year. The new range is in Primark stores now and will be available at Home Bargains from the end of this month.

Care Bears is marking its 40th anniversary with collaborations spanning multiple categories – including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.

The Care Bears baby plush range will feature a choice of five plush Care Bears characters: Cheer Bear, Wish Bear, Bedtime Bear, Share Bear, and Funshine Bear.

Each Care Bear has their own unique colour, belly badge, and rattle in their tummy, making them the perfect comforting and sensory toy for babies from birth upwards.

Collette O’Kane, Sambro Chief Operating Officer, says: “The Care Bears resonate with fans of all ages, and we love hearing that fans who grew up with the brand 40 years ago are now introducing their own children to the Care Bears.

“Thanks to our unrivalled long-term relationships with some of the world’s largest retailers, toy specialists, grocers, and distributors, we’ve been able to secure partnerships with Primark and Home Bargains, helping spread the universal message of sharing and caring that the Care Bears are synonymous with, to even more fans.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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