Bing teams up with NSPCC for Childhood Day 2022

Acamar Films is partnering with leading children’s charity NSPCC for this year’s Childhood Day, with Bing joining the charity’s 2022 fundraising efforts to help keep children safe.

Childhood Day is the charity’s flagship day of fundraising that brings everyone in the UK together to protect children. Whether it’s by fundraising, donating, volunteering at a collection, or taking action, the NSPCC is asking people to play their part.

On Friday 10 June, nurseries and schools around the country will be downing tools for NSPCC’s Big Breaktime initiative, raising money to help keep children safe. It’s a chance for children and grown-ups to take a moment to play, to connect, reflect, unwind, have fun and remember the really special things about childhood.

‘Bing’s Big Breaktime’ resources will be available for early years establishments across the UK to download from a resource page once they sign up to take part in the day. The Bing activities include craft, colouring and games for little ones to enjoy during their break. The campaign will reach out to 10,000 nurseries, who will have a chance to win Bing prizes, and the fun will extend across Bing’s digital and social channels with an online Childhood Day party.

“We are excited to be working with NSPCC for their Childhood Day campaign,” says Caroline Payne, Senior Marketing Manager at Acamar Films. “Bing is a celebration of all aspects of preschool life and is a great partner for NSPCC’s wonderful Big Breaktime initiative, which focuses on play and childhood. We are honoured to play our part in support of this very important cause.”

Louise McCourt, Senior Strategic and Commercial Partnerships Manager at NSPCC, adds: “NSPCC are delighted to partner with Acamar Films to celebrate Childhood Day this year. Knowing how strongly young children connect with and enjoy Bing, we hope that by offering these themed resources to early years and nurseries, we will be closer towards our goals of looking after children and protecting every childhood.”

Childhood Day is the NSPCC’s flagship day of fundraising that takes place on the second Friday in June every year. To find out more, visit the Childhood Day hub.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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