Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic toy racing car.
“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” says Robbie Brenner, Executive Producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
Hot Wheels is the #1 selling toy in the world, with over 8 billion vehicles sold. The franchise has proven its influence through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports.
“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” says Peter Dodd, Vice President of Production, Warner Bros. Pictures. “Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella and the team at Bad Robot.”
Hannah Minghella, Bad Robot’s President of Motion Pictures, adds: “Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage. It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.”
Kevin McKeon, Vice President, and Andrew Scannell, Creative Executive, will lead the project for Mattel Films. Peter Dodd will lead the project for Warner Bros. Pictures. Hannah Minghella and Jon Cohen will oversee for Bad Robot.
Mattel Films and Warner Bros. Pictures are also partners on the upcoming motion picture, Barbie. Now in principal photography, the film is targeted for theatrical release in 2023. The film stars and is produced by Margot Robbie under her Lucky Chap Entertainment banner and directed by Greta Gerwig, who also wrote the screenplay alongside her husband Noah Baumbach.
In addition to Hot Wheels, the Mattel Films development slate features movies based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone. Mattel Films is also developing Christmas Balloon, based on all-new IP.