Hasbro announces two new key leadership appointments

Hasbro has announced that Shane Azzi will join the company as Chief Global Supply Chain Officer, and that Matt Austin (pictured), previously President of Hasbro Europe and Asia, has been named Chief Commercial Officer. Both Shane and Matt will report to Eric Nyman, Hasbro’s President and Chief Operating Officer.

Shane will oversee global supply planning, global sourcing and procurement, logistics and fulfillment, quality assurance and security. He brings more than 25 years of consumer packaged goods and diverse supply chain experience to Hasbro, most recently serving as Chief Supply Chain Officer for Kimberly-Clark. He has deep expertise in leading large-scale end-to-end transformation at major global companies where sustainability, safety and the consumer are top priorities. Previously, Shane served as Global Vice President of Supply Chain for Mars Incorporated, and while at the company held leadership positions in the areas of logistics management, information technology, sales and operations planning, and procurement.

In his new role as Chief Commercial Officer, Matt Austin will leverage Hasbro’s commercial opportunities with data-driven consumer insights and strategic partnerships across different channels, including e-commerce and direct fan experiences, to continue to drive profitability and growth. He assumes this position following the retirement of Chief Commercial Officer Michael Hogg at the end of March. In his previous role leading Europe and Asia, Matt built a strong reputation for developing and empowering impactful teams with a focus on achieving strategic priorities and delighting consumers.

“I’m very excited to appoint these two critical leadership positions at a time of tremendous opportunity for Hasbro’s business,” says Eric Nyman, President and Chief Operating Officer, Hasbro. “With our focus on executing our strategy across high potential brands, our thriving gaming business, and our unique multi-generational entertainment and consumer direct capabilities, we are well positioned to deliver growth for years to come.

“Shane brings incredible global supply chain experience and will help us modernise and streamline Hasbro’s backend operations over the coming quarters, and Matt is a proven leader who understands the world-class commercial capabilities needed to drive our business forward.”

Shane will join Hasbro on May 4 following the retirement of Tom Courtney, Executive Vice President & Chief Global Operations Officer, who moved into an advisory role on April 1, 2022 after 30 years with the company and will retire at the end of 2022. A successor to Matt as President for Europe and Asia will be named in the coming months.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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