Melissa & Doug to plant 10m trees by 2030

Melissa & Doug has announced that it will plant 10 million trees by 2030 to contribute to a greener, healthier planet for our children. 

The company, known for its wooden toys, is expanding its partnership with One Tree Planted, a global reforestation programme, to help reach that goal. One Tree Planted projects focus on regenerative forestry, reforesting areas impacted by forest fires, floods, and climate change.

Melissa & Doug made its tree-planting commitment as part of Project Restore, a collection of sustainability initiatives designed to build on the company’s history of caring for children and the world they live in. The brand is dedicated to its vision of making timeless, sustainable toys for a thriving and inclusive world.

“As a purpose-driven toy brand, our goal is to spark imagination and wonder in all children. Today’s children are growing up in a world where they are aware of issues, such as climate change. It’s important that we give back to our planet on behalf of future generations,” says Bridgette Miller, Chief Marketing & Sustainability Officer of Melissa & Doug. “We want to remind children that the world is their playground with every new tree we help grow!”

Since 2014, One Tree Planted has planted over 40 million trees through its partnerships in over 43 countries across the globe. Melissa & Doug supports the non-profit organisation and its focus to restore forests to create biodiversity and make a positive social impact, such as community stabilisation. Trees are being planted in three different regions that include Appalachia, the Philippines, and the Amazon. Efforts in these regions will help restore forests that have been damaged and/or aid in the restoration of the land.

Project Restore was created as an environmental and social promise addressing three pillars Melissa & Doug cares for — Thriving Forests, Timeless Toys, and an Inclusive World — through various initiatives. In addition to this partnership, Melissa & Doug recently announced it is accelerating its plans to make toys with FSC-certified wood from responsibly managed forests.

The brand also recently shared news about its partnership with the Sustainable Packaging Coalition and How2Recycle to streamline its packaging efforts through recyclable materials and source reduction.

Melissa & Doug’s sustainability efforts include a social commitment to encourage open-ended play among all children, with a focus on inclusivity. The brand aims to drive further representation of children across marketing content and within its innovation programme.

Learn more about Project Restore and Melissa & Doug’s sustainability efforts at MelissaAndDoug.com/sustainability.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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