Scrabble launches new initiative to combat loneliness

Today, on National Scrabble Day, Scrabble has unveiled a new initiative to foster community and combat loneliness, after new research has found that almost half of Brits would like to feel more connected to their communities and 36 per cent feel lonelier since the pandemic.

Findings show that over half of people surveyed believe playing a board game with others would make them feel less alone. Scrabble has brought together generations of people from all over the world for the last 70+ years and announces today a number of initiatives to help people foster connections with others:

  • Scrabble will partner with The Canvas, a London community events hub and café that is committed to positive social change
  • A Scrabble branded pop-up will be live at The Canvas from National Scrabble Day from 13 April until 17 May – the end of Mental Health Awareness Week, the theme of which is tackling loneliness.
  • The pop-up will be a welcoming space that encourages people to ‘come in and connect’ and ‘say hello to a stranger’ by playing a round of the Scrabble with other members of the community
  • To expand the initiative beyond London, Scrabble is partnering with The Cares Family and their networks to donate board games nationwide for more communities to come together over Scrabble.
  • The Cares Family is a non-profit that helps people find communities, bringing together inter-generational neighbours through events and one-to-one friendship schemes.
  • The Cares Family will host games nights throughout May, and the one-to-one friendships will receive boards to help them spend quality time together.

Kelly Philp, Marketing Director Mattel UK, says: “Words can be a powerful tool to connect, uplift and bring about positive connections. This National Scrabble Day, we want to use the power of words to build connections and community, and we are proud to partner with The Canvas and The Cares Family to be a force for good by encouraging new connections.”

The research carried out by the UK Scrabble brand in 2022 found that:

  • 47% of people would like to make more friends
  • 54% of people feel that playing a board game with others would make them feel less lonely
  • Almost half (48%) of people want to feel more connected to their local communities
  • 73% of people think having a sense of community is important for mental health
  • 54% of people want to do more to support their local community
  • Going to a café or coffee shop makes 36% of people feel more connected
  • 36% of people report feeling lonelier since the pandemic
  • 53% of people want to help reduce loneliness in their community
  • 35% of people miss the sense of comradery felt during the pandemic
  • 60% of people do not have a face to face conversation with others every day
  • 28% of people report that there are days when they don’t speak to another person at all
  • 18% of people wish there were more social clubs they could join
  • 35% of people plan to make the most of social events in their community to reduce loneliness, while 16% of people think there aren’t enough social events

The Canvas Scrabble Pop-Up will be live at The Canvas on 42 Hanbury St London, E1 5JL between 13 April and 17 May 2022.

Ruth Rogers, Founder of The Canvas, says: “Our ethos for The Canvas is to bring about positive change and create meaningful experiences for our community. We are delighted to host a Scrabble branded pop-up to invite people in and to bring people together over a friendly game.”

For more information on The Cares Family events in Liverpool, Manchester, East, South and North London, visit: https://www.thecaresfamily.org.uk/

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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