Panini debuts first Warhammer sticker collection

Panini has announced the launch of Warhammer 40,000: Warriors of the Emperor Sticker Collection. The collection comprises 204 stickers and 50 Hero Cards, with a buildable box and a double-sided pull-out Space Marines Armoury poster which allows collectors to delve into the 41st Millennium where, driven by war and assaulted by the foul forces of Chaos, Xenos, Daemon and Traitors emerge from the darkness to prey upon the Imperium.

Collectors can also find Limited Edition Cards inside Starter Packs, Multipacks and Multi-sets:

#1 CALLIDUS ASSASSIN (inside Starter Packs and Multi-sets)
#2 VINDICARE ASSASSIN (exclusive to Games Workshop Starter Packs)
#3 CULEXUS ASSASSIN (inside Multipacks and Multi-sets)
#4 EVERSOR ASSASSIN (inside Multipacks and Multi-sets)
#5 INQUISITOR EISENHORN (inside Multipacks and Multi-sets)

The launch is being supported with a widespread album sampling campaign across mass-market retail and targeting core Warhammer fans with activations across Warhammer World, Warhammer stores and the Warhammer Escape Room. There is heavy investment in a digital marketing campaign across key social channels.

Panini UK has secured broad distribution across key grocers, e-commerce, toy and newstrade retailers with in-store point of sale to support the launch. Impactful FSDU placement has been secured in key grocers such as Co-Op, Sainsbury’s and Asda and listings in key toy retailers such as Smyths and Toy Master.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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