The LEGO Group and Epic Games to create safe metaverse experience for kids

The LEGO Group and Epic Games are teaming up to build “an immersive, creatively inspiring and engaging digital experience” for kids of all ages to enjoy together.

The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.

“Kids enjoy playing in physical and digital worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication in both,” says Niels B Christiansen, CEO of the LEGO Group. “We have a responsibility to make digital play safe, inspiring and beneficial for all, and just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”

“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families,” says Tim Sweeney, CEO & Founder, Epic Games.

Epic Games is committed to enabling developers to create age-appropriate experiences online and in 2020 acquired SuperAwesome, a company which has pioneered technology designed to deliver safe digital engagement with children under 16.

The LEGO Group is a leader in defining safe digital play experiences for children, including the development of an industry-standard Digital Child Safety Policy with UNICEF and the 2016 launch of LEGO Life, the first live moderated social app for children.

The LEGO Group and Epic Games have agreed to three principles which will ensure the digital spaces they develop deliver engaging play opportunities safely. They are:

–        Protect children’s right to play by making safety and wellbeing a priority.

–        Safeguard children’s privacy by putting their best interests first.

–        Empower children and adults with tools that give them control over their digital experience.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

Thomas & Friends launches International Friendship Day Awards – with a little help from Aston Merrygold

One of the nation’s favourite celebrity dads – singer and musician Aston Merrygold – has …