Crazy Aaron’s and The Toy Foundation partner to support Ukrainian children

Crazy Aaron’s has launched a limited-edition Play it Forward Thinking Putty in partnership with The Toy Foundation (TTF). All proceeds will go towards directly supporting the millions of children and families impacted by the humanitarian crisis in Ukraine. Available in TTF’s signature orange with playful purple sparkles, it will be sold exclusively on CrazyAarons.com through April 22, 2022.

“At Crazy Aaron’s, we are deeply passionate about doing everything we can to inspire, educate, and delight children all over the world, especially those in need,” says Aaron Muderick, Founder & Executive Chair of Crazy Aaron’s and Board Member of TTF. “We are proud to partner with The Toy Foundation to help the families and children in Ukraine who are enduring unimaginable circumstances. We know we can count on our incredible customer base for their support in raising the money to deliver essential supplies and toys to provide some comfort and relief. Every purchase makes a difference!”

TTF’s mission is to serve and support children everywhere, especially those under stress and in dire situations across the country and globe. Last month, TTF launched a toy industry-wide relief effort to unite companies and individuals and further its collective support for Ukraine. To date, the relief effort has raised more than $2.7 million in monetary and product donations from the industry, including Crazy Aaron’s. Since its inception in 2003, TTF has provided $225 million in toys to more than 26 million deserving children and families in underserved communities around the world.

“Thank you, Crazy Aaron’s, for your partnership and support for the millions of children and families displaced by the war in Ukraine,” says Pamela Mastrota, Executive Director of The Toy Foundation. “The gift of play offers extraordinary physical, emotional, and educational benefits; it is because of leaders like you that The Toy Foundation can offer support where it is needed most and try to bring a smile to the faces of these children.”

Similar to all other Crazy Aaron’s award-winning Thinking Putty products, this limited-edition putty with TTF helps build hand and finger strength through a tactile play experience with unique, unexpected properties, and provides relaxing, yet stimulating interaction for anyone with sensory integration issues. The putty is non-toxic, won’t dry out, and won’t leave a sticky or slippery residue on your fingers, so it’s great for stretching, molding, bouncing, tearing, popping, and playing by kids and adults alike.

Crazy Aaron’s Play it Forward Thinking Putty with The Toy Foundation is available now at crazyaarons.com.

To learn more about The Toy Foundation’s work, visit toyfoundation.org.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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