PlayMonster welcomes new Director of Inventor Relations

PlayMonster Group has announced the appointment of Dianne Lauble to the role of Director, Inventor Relations, effective immediately.

Lauble will expand the company’s growing relationships with the inventor community, while working to develop the company’s leadership and innovation with the next wave of inventors, creators, and designers in the toy, activity/craft and games industry.

As a seasoned creative with over 35 years of experience in the toy industry, Lauble brings a rich history of toy invention and design, as well as directing global brands. As the new Director of Inventor Relations, Lauble’s collection of experiences bring forward an in-depth understanding and business acumen that exemplifies the creative spirit of the inventor community.

“Dianne has a true eye for innovation and design that encapsulates the entrepreneurial passion of the inventors we connect with,” says Gary Aigner, Chief Product Development Officer at PlayMonster. “Her tenure in the inventor community makes her an exciting partner as we grow our presence and innovation on an international scale.”

Throughout her multidimensional career, Lauble brought hundreds of toys to market, working alongside a notable variety of organisations within the industry, including: Hasbro, Mattel, SpinMaster, Tomy, Pressman, Infantino, Ohio Art, Parker Brothers, Fisher-Price, and most recently, McDonalds as a Creative Director of Happy Meal Toys.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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