JumpStart and Upper Deck team up for Neopets trading cards and game

JumpStart, owner of Neopets, has announced a new agreement with premier sports and entertainment collectibles company, Upper Deck, to release a long-awaited new line of Neopets collectible trading cards.

Brokered with the help of Carlin West Agency LLC, Upper Deck and Neopets will release the highly anticipated Neopets trading card collection, featuring fan-favourite characters and unlockable paintbrush achievements, with some other exciting surprises along the way.

“Nearly a decade after the first Neopets Trading Card Game (TCG) launched, we’re thrilled to be celebrating the next evolution of Neopets with this collection of trading cards from Upper Deck,” says Michaela Thompson, Neopets Marketing Manager.

“Trading Cards have been an iconic extension of the Neopets brand, and many of our most dedicated players have been collecting these cards since the beginning. Today, we’re thrilled to surprise the original player-base with something different and new, while creating a fresh and memorable collection for the next wave of Neopians.”

“Upper Deck is dedicated to turning memorable stories and moments into covetable collectibles that people will line-up for,” says Bubby Johanson, Upper Deck’s Director of Games Development. “That’s why partnering with Neopets on their latest Trading Card collection was a no-brainer. We’re excited to bring this globally recognised brand and collection of characters into people’s homes around the world.”

In addition to the upcoming trading card launch, Upper Deck has plans to release a new Neopets Trading Card Game in late Summer 2023.

“Neopets is now a multi-generational community that is forever a part of people’s lives. This beloved game has come to mean so much more to the players and families who enjoy it,” says Jim Czulewicz, CEO, JumpStart. “We’re thrilled to celebrate these milestones and user base with a new collection of Neopets trading cards with Upper Deck, that will connect new and old generations alike.”

The new Neopets trading card collection will launch in May and will be available at UpperDeckEpack.com, the online platform that allows fans to buy, collect and trade cards and collectibles with fans around the world. More details, including opportunities to earn exclusive achievements, will be announced closer to the product launch date.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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