Mattel announces multi-year global licensing agreement for DreamWorks’ Trolls

Mattel has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls, one of the most recognised family entertainment brands in the world.

Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in autumn 2023. An all-new Trolls film hits cinemas in November 2023.

This new licensing agreement builds on Mattel and Universal Brand Development’s existing licensing partnerships for DreamWorks Animation’s Spirit Riding Free, Illumination’s Minions, Universal Pictures and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious.

“DreamWorks Animation’s Trolls has captivated the hearts of families all over the world with its colourful characters and optimistic message,” says Nick Karamanos, Senior Vice President, Entertainment Partnerships, Mattel. “We look forward to building upon our strong relationship with Universal and DreamWorks and making great toys that will inspire children to find their happy place with a spectacular Trolls line.”

“We’re thrilled to expand our partnership with Mattel to include DreamWorks Animation’s beloved Trolls franchise,” adds Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal Brand Development. “Our collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the Trolls to life.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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