HEXBUG launches BattleBots toys in the UK

HEXBUG is celebrating its ongoing partnership with BattleBots by introducing an exciting new line of micro fighting machines, inspired by the largest professional robot fighting TV series.

Fans of the show can now bring their BattleBots experience home by purchasing their own miniature HEXBUG BattleBot robots along with their interchangeable accessories on Hexbug.com. The full range is suitable for children aged 8 and over.

The new range includes:

  • HEXBUG BattleBots Rivals 2.0: Beta / Minotaur
  • HEXBUG BattleBots Rivals 3.0: Witch Doctor / Bronco
  • HEXBUG BattleBots Rivals 4.0: Bite Force / Blacksmith
  • HEXBUG BattleBots SumoBash
  • HEXBUG BattleBots Arena 3
  • HEXBUG BattleBots Arena Pro
  • HEXBUG BattleBots Arena Max

The launch of the products will be supported by a range of PR, social media, and influencer relations.

Alison Ferguson, Marketing Manager at HEXBUG, says: “We are so excited that our partnership with BattleBots has extended to the UK. The range has remained one of our most popular and highly anticipated products over in the US, and we’ve had lots of enquiries about launch dates for the UK. Well, the wait is finally over!

“The BattleBots are designed to replicate the functions of the real-size machines, as seen on TV. We can’t wait to see our UK audience take the adrenaline pumping action home for the full experience!”

For more information, visit www.hexbug.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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