World of Women names Jazwares as master toy and collectable licensee

Jazwares has announced a multi-year, global master toy and collectable licensing agreement with World of Women (WoW), a non-fungible token (NFT) collective celebrating inclusivity and diversity through more than 10,000 pieces of digital art across its platform.

Jazwares will have exclusive rights to design, manufacture and market dolls, figures, doll accessories, plush, vehicle play-sets, role play, costumes and accessories inspired by the expansive WoW NFT universe. Products are set to hit traditional and online retailers in 2023.

“WoW is the brainchild of renowned artist Yam Karkai, who has created a strong community of dedicated enthusiasts during the rising popularity of NFTs,” says Laura Zebersky, Jazwares’ President. “We are delighted to partner with WoW’s community to bring their beautifully diverse NFTs to a 3D format and showcase their universe of characters to new audiences.”

Jeremy Padawer, Chief Brand Officer at Jazwares, adds: “This collaboration will seamlessly integrate WoW’s unique styling in our Jazwares WoW branded line of products. An NFT allows the holder to own the original; our line will allow the collecting community to also celebrate its fandom in empowering, high-end, fashionable dolls, toys and collectables. We are going to pull out ALL the stops to make this a phenomenal collecting experience.”

World of Women consists of over 10,000 “one-of-one” NFTs that Karkai created by hand; the collection contains 27 different outfits, seven lip colours, and 14 skin tones. The WoW community includes high-profile members such as Reese Witherspoon, Eva Longoria and Gwyneth Paltrow. The collective has inked a film and television deal with Witherspoon’s Hello Sunshine, while also executing partnerships with Universal Music Group, Billboard, Christie’s, The Sandbox, and others.

“The Jazwares vision of a World of Women master toy partnership stood alone,” says Karkai. “Their general knowledge and enthusiasm for the NFT market is truly inspiring. We are ecstatic to work together, as well as directly with our incredible community, to bring the WoW franchise to this physical medium. Simply put, we cannot envision a better team to execute the next step in our storytelling.”

World of Women is a community and brand celebrating representation, inclusivity and equal opportunities for all. United by an iconic collection, featuring 10,000 artworks of diverse and powerful women. WoW works on making sure that Web3 and the NFT space become a safe, welcoming and fair place for all, and believes that NFT collections should be created by people from all over the world, and feature art that feels approachable, inclusive, and authentic to people of all backgrounds. WoW is represented by Guy Oseary whose roster includes Madonna, U2, and the Bored Ape Yacht Club, as well as Aaron Berndtson and Eben Smith from Digital Collectibles Agency (DCA).

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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