ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Rainbow High has announced that entrepreneur and television personality Paris Hilton will be joining the cast of the show for four unforgettable episodes. The first highly anticipated episode of the animated series, based on the popular MGA Entertainment fashion doll brand, will air tomorrow (25 March) on YouTube.
Paris will be portraying herself as the Headmistress of Pacific Coast High, which in the series also doubles as the set of a hot reality TV show. In the extended episode and accompanying music video, Malibu Dreamin’, Paris will grace the West Coast fine arts school with expertise in all things fashion, fun and business.
“I love the world of animation! Being a character is a really fun way to express myself,” says Paris. “I relate to the Pacific Coast students’ passion for all things bold, colourful, and fashion-forward. Rainbow High is the perfect brand to start with and it’s an honour to be the Headmistress in this special feature of the hit series.”
The episode will feature Rainbow High characters that kids and families have grown to love, and new characters from the latest Rainbow High line, Pacific Coast, including Finn Rosado, Bella Parker, Simone Summers, Harper Dune, Hali Capri, Margot De Perla, and Phaedra Westward. The full line of Rainbow High Pacific Coast dolls and colour-change pool play-set are available from UK retailers now.
“We are proud to announce this partnership with Paris, whose bold fashion and influence have inspired today’s creative leaders. She takes chances just like MGA! We are excited to watch fans enjoy the new headmistress in town,” says CEO & Founder of MGA Entertainment, Isaac Larian.
Viewers can tune into the animated series, Rainbow High, every other Friday on YouTube.
