New Bing attractions open at CBeebies Land with VIP event

The UK’s biggest theme park, Alton Towers Resort, opened its doors on 19 March for the 2022 season, celebrating new attractions including a Bing live show and Bing themed rooms at the UK’s only CBeebies Land Hotel.

The occasion was marked with a VIP launch event which welcomed celebrity guests and influencers for an overnight stay at the colourful CBeebies Land Hotel and a chance to explore all that the Resort has to offer.

Guests enjoyed a special breakfast at the Hotel’s Windmill Restaurant before attending the grand re- opening of CBeebies Land, complete with its new entrance portal. Families were greeted by some of their favourite CBeebies friends, before a tour of the new attractions and an exciting programme of live entertainment, including Bing and Flop taking to the Big Fun Show Time stage for the first performance of their interactive new show ‘Bing’s Day Out at CBeebies Land.’

At the hotel, the uniquely designed Bing rooms welcomed their first overnight guests. The spectacular main bedroom for grown-ups is set in the iconic park, with an impressive bandstand feature and lovingly crafted details. Bingsters can experience an unforgettable sleepover in Bing’s very own bedroom complete with Owly night light and Hoppity wall decor.

Kirsty Southgate, Director of Experiential and Promotions at Acamar Films, says: “We are absolutely delighted with the new rooms, they look fantastic with such impressive attention to detail specially designed for toddlers. These are the first themed rooms for Bing, and together with the new live show, create a truly memorable experience. Seeing Bingsters react with such excitement was a real joy.”

Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Bing is broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. Visit to find out more.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

LEGO CON returns on June 18

LEGO Group is inviting brick fans all over the world to join the second annual LEGO …