Disguise takes to the road for European tour

Following the cancellation of the Nuremberg Toy Fair, global costume company Disguise, a division of leading toy manufacturer JAKKS Pacific, has been showcasing its costume range at special events in Spain and Poland. More shows are planned for France, Italy and the Nordics.

Disguise is exhibiting a wide-ranging portfolio of licenses and properties, from the bestselling Mario, Minecraft, My Little Pony and Power Ranger costumes to the all-new Disney portfolio. After being a North America costume partner for more than 30 years, this is the first time Disguise has held Disney costume rights in EMEA, launching on 1 April this year.

Disguise also has an innovative range of Funko Collectable masks which have proved very popular in Europe.

Tony Lewis, Sales Director, Disguise, says: “These shows are really important to introduce our European team to the wider European market. We are going all-out with great locations and displays to really demonstrate the fantastic range of styles Disguise has to offer.

“Nuremberg would have been the first time Disguise had a dedicated stand, and the European shows have happened in reaction to our dedication to get in front of our customers.”

The show in Spain was held at the Gran Bali and a wide variety of retailers attended, including Juguettos, Toy Planet, Juguetilandia, Jugatoys, Panre and Juguetes y Baratijas, as well as El Corte Ingles and independent distributor Liragram.

The week commencing 14 March, the team were in Warsaw, showcasing both the Jakks toy line and Disguise. Shows will also take place across the Nordics throughout March, showcasing Jakks Toys and Disguise dress-up.

The French exhibition is due to take place the week commencing 28 March. A further show is planned for Italy in the spring.

The show in France is expecting to be visited by French customers as well as those from neighbouring countries, including party and toy specialists, mass retailers and Disguise’s licensor partners.

Reach out to info@disguise.com for more information.



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

WHAT’S IN STORE? I Educational toy retailer Chalkboard

For educational toy shop Chalkboard, “location, location, location” is everything. Situated on Battersea’s Northcote Road, …