Smart Zone (HK) launches Mighty Wheels digital marketing campaign

Smart Zone (HK) is launching a digital marketing campaign for Easter to entertain families across the UK and Ireland with the new Adventures of Mighty Man YouTube Series.

The campaign will promote the first series of 12 animations featuring Mighty Man and his team of Mighty Wheels trucks, available to view on the rebranded Mighty Wheels YouTube channel. Creating a fanbase for the series, the campaign will build awareness of the Mighty Wheels brand of toy trucks and vehicles.

The Mighty Man YouTube series takes kids on an exciting adventure with Mighty Man and his team of Mighty Wheels trucks, Throttle, Gauge, Crank and Tater. With the destruction of Motor City, Mayor Diesel enlists Mighty Man and his team to help rebuild the city. The Mighty Team discovers a mysterious map that leads to a buried treasure. They also discover the evil Dr. Thunder who uses weather machines to wreak havoc. Will the team find the treasure in time and defeat Dr. Thunder? Mighty Man is available to watch on Mighty Wheels YouTube channel, Roku and the Mighty Wheels website.

Made of real steel and durable plastic, Mighty Wheels vehicles are designed for long-lasting fun and years of imaginative play. The range features assorted vehicles including dump trucks, front loaders, cement mixers and bulldozers, as well as play sets and much more.

The Mighty Wheels toy range promotion will also be supported with social media, PR and influencer campaigns.

For more information about Smart Zone (HK), contact Bob Pagano, VP International Sales & Marketing, bobpagano@smartzone-hk.com

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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