Melissa & Doug partners with the Sustainable Packaging Coalition

Melissa & Doug, the global toy company known for its wooden toy portfolio, has joined the Sustainable Packaging Coalition (SPC) and How2Recycle to advance its commitment to Project Restore.

To celebrate Global Recycling Day, the announcement elevates awareness for Melissa & Doug’s sustainability efforts and its goal for 95% of its product packaging to be curbside recyclable by the end of 2025. The company plans to begin rolling out How2Recycle labels on its packaging by the end of this year.

“Creating high-quality, timeless toys that can be passed down from generation to generation has always been our mission,” says Bridgette Miller, Chief Marketing & Sustainability Officer of Melissa & Doug. “By keeping toys — and their packaging — out of landfills, we reduce waste and contribute to a healthy planet, laying a better foundation for generations to come.

“We know parents are looking for ways to take meaningful action during this time of environmental uncertainty, so we are thrilled to partner with the Sustainable Packaging Coalition to help educate consumers through its How2Recycle programme.”

SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable. Their How2Recycle label programme began in 2008 and aims to take the guesswork out of recycling by providing clear and standardised labels that enable companies to convey to consumers how to dispose of a package. Melissa & Doug supports their mission to increase the availability and quality of recycled materials and create packaging that is good for both people and the environment.

Recognised by parents as the #1 preschool brand for wooden and sustainable toys (per NPD), Melissa & Doug launched Project Restore to further build on over three decades of caring for the environment. Melissa & Doug is a leader within the industry in responsible supply chain management, using mainly sustainable materials, such as wood and paper, across most of its toys. In 2020 the company was the first major toy brand in the U.S. to earn Forest Stewardship Council (FSC) certification for its stationery line, and recently announced plans to produce top-selling wood products as well as all of its paper products as FSC-certified in 2022, several years ahead of schedule.

Learn more about Project Restore at MelissaAndDoug.com/sustainability

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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