Jon Spalding named Head of UK Consumer Products & Hardlines EMEA for Mattel                                                      

Mattel has announced the appointment of Jon Spalding as Head of UK Consumer Products & Hardlines EMEA. In his new role, Jon will be leading the UK Consumer Products team and will take Regional Leadership for the Hardlines category across EMEA.

Jon joins Mattel from the Brand Development & Consumer Products Team within NBCUniversal, where he has most recently been working as Director – Hardlines, Publishing & Food for the UK/IRE as well as holding a Regional EMEA role for the Hardlines category.

Ruth Henriquez, Head of Consumer Products EMEA, says: “We are delighted to appoint Jon to this role, with his wealth of experience in the UK and European market.  We are looking forward to him leading the team to accelerate the growth of the Mattel brands through engaging consumer products programmes.”

In the last financial reporting, EMEA was the fastest-growing region for the corporation. For the quarter, Gross Billings increased 18% with POS up mid-single digits, while for the full year, Gross Billings gained 20% with POS up low double digits. On NPD rankings, Mattel EMEA was the fastest-growing manufacturer among the Top 5 for 2021 in E7, and Mattel EMEA became an even stronger #2 in Europe (E7).


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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