Brainstorm on course to achieve net zero

STEM toy specialist Brainstorm is working towards a net-zero target for the end of 2022.

Retailers will have already seen a move into plastic-free packaging at the recent Toy Fair and the company is committed to improving sustainability and recyclability across all products. New packaging will incorporate a Recycle or EcoPack logo.

Nick Saunders, Sales Director at Brainstorm, says: “It’s hugely important for us as a company to offer more sustainable alternatives for our customers and end-consumers and we’ve started to refresh packaging across key ranges already, including StikBot and KLIKBOT, which will now use 100% recycled card.

“Our Torch & Projector range is now plastic free and uses FSC certified packaging material. We will continue to look at ways to reduce plastic across all product ranges – next on the list is our own brand, The Original Glowstars Company.

‘Taking our ranges and looking at how we can design out plastic in packaging without compromising the look, key messaging and safety of the products has been a challenge, but the results have been fantastic. The products look even more impactful on the shelf with more information included and better product visibility. In the case of our Torch & Projector range, the new design hugely decreases the cube, lessening the carbon footprint of the shipping.

“Pioneering 3D cardboard model brand EUGY already has strong eco-credentials, and later in 2022 new productions of EUGYs will be FSC certified for both product and packaging. This will be phased in, and consumers will see the FSC logo and registration printed on the packaging.

“Of course, we will be highlighting this in our copy and images. To complement its new status, Brainstorm has commissioned the design of a bespoke FSC certified FSDU so that retailers can display the product to full effect with innovative and ground-breaking point of sale. It holds 288 units with interchangeable display models, and it’s been a massive hit with retailers, selling out at Toy Fair with more orders in place.

“Our industry is making great strides towards becoming more sustainable and it’s essential to approach all new product ranges with this in mind. Rather than limiting toy companies, it’s allowing us to be even more creative, as well as giving added value and peace of mind to customers.”

 

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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