Schleich launches collectable mystery eggs

Following the success of its collectable offering over the past two years, Schleich has further strengthened its portfolio within the sector beyond the more traditional blind bags with its first range of mystery collectable eggs, featuring cute baby animals.
Part of the magical world of BAYALA, there are six Hatching Baby Dragons in blue coloured eggs and six Hatching Winged Baby Kittens in pink eggs to collect, including two rare transparent sparkling figures.
Each of the limited edition baby animals comes with a small collector poster in its own egg, which can be used to store the figure after opening. The Hatching Baby Dragons and Kittens are available in a counter display unit for the cashier area with a total of 22 eggs in each CDU, with an individual RRP of £3.99.
Schleich UK Trade Marketing Manager, Paul Dearlove, says: “This latest collectable range provides a new play pattern and collectable concept for Schleich fans, while offering an incremental sales opportunity for our retailers. Visibly attractive and sub-£5, the eggs drive both ‘till point’ impulse buys and pocket money purchases.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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