More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch during top-flight fixtures in March and April.

This weekend sees the turn of the FA Cup, with two quarter-finals running the Smoby Smile LED brand advertising. Visitors to Middlesbrough vs Chelsea on Saturday 19 March at 5:15pm and Nottingham Forest vs Liverpool on Sunday 20 March at 6pm will watch the brand circulate the pitch, while viewers at home who tune in to watch (on BBC One and ITV respectively) will also be exposed to the Smoby advertising, further building awareness.

Next up will be a return to the Premier League at Everton vs Man United on Saturday 9 April (BT Sport) and Burnley vs Southampton, Thursday 21 April (Sky Sports), with the hosts in a tense relegation battle.

With four matches in the schedule already played, the Simba team is delighted with the results to date. “Three out of the four live games advertised so far have seen the Smoby brand being featured in official highlight reels,” says UK Head of Marketing Mayur Pattni. “These have been aired on TV and shared all over social media, achieving over five million views on YouTube and reaching 60 million Instagram followers.”

So far the Watford vs Arsenal game has been the key highlight, with a wonder goal scored by Watford while the Smoby LED came on in perfect timing. Stills of the goal have been posted by the Premier League, Watford FC and the player Cucho Hernandez himself.

“This campaign is all about building brand awareness and raising exposure in a stand-out, different way,” says Pattni. “We hope that this, alongside our pre-roll activity from April, TV presence in May and experiential PR activity in the summer will contribute to another massive sales year for our outdoor playhouses and slides range. We have ambitious targets to meet, as last year we were up 65% by the end of the summer per NPD and we hope to drive further growth this year.”

To find out more and to join the drive to equip the UK’s gardens with the Smoby brand, email sales@simbasmoby.com or call 01620 674 778.

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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