Eolo Toys to expand Jiggly Pets lineup

Having sold over 2 million items globally, Eolo Toys’ Jiggly Pets have enjoyed huge success since the brand’s inception in 2020. The range is now set to expand further during the second half of 2022, with new family members joining top-selling TanTan the Orangutan, Koala, Elephant, and other lovable Jiggly creatures.  
The brand has established a strong presence in a number of countries, most notably the United Kingdom, where it is distributed by Character Options. Jiggly Pets have recently reached the United States, the Nordics, Israel, Italy, and Brazil.

One reason for the brand’s huge popularity is digital media, according to Eolo Toys Marketing Manager Laura Atorrasagasti. She says: “We have achieved more than 40 million impressions and a high interaction rate on various social media platforms. We are seeing tremendous growth with this property as a result of its online presence. In this day and age, kids love to consume digital content as well as share their own productions, which is why our products make the perfect party companions for their fun and creative experiences! They can laugh along with their Jiggly Pet as it shakes its booty and copy its extremely cool moves! Kids across the globe are sharing their dances and content with the product, and as a result of Jiggly Pet’s tremendous impact on the digital space, brand awareness is rising.”

For more information, visit eolo.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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