From left: Ben Jarrett, Rachael Bradshaw, Glenn McGrath

Huffy bolsters UK team with four new hires

Strengthening its position in the UK as the leading supplier of bikes and ride-on toys, US household brand Huffy has announced the continued growth of its UK team, with the addition of four new recruits to its Bedfordshire-based UK headquarters.

The latest hires include UK Sales Manager Rachael Bradshaw, who has a wealth of experience in the toy and preschool industries. She has previously held roles at Maclaren, Mega Bloks and Zapf Creations. Reporting into Rachael is Sales Agent Ian Rice, who made his debut for the company at Toy Fair in January this year. Ian will be managing the independent toy channel.

To further its growth in eCommerce retailers across the UK and EU, Huffy has appointed eCommerce Sales Manager Ben Jarrett. His expansive background in eCommerce for several corporate businesses made him the perfect candidate for the role. Ben says: “Huffy is a fantastic brand and I’m thrilled to be joining at a time that is pivotal in terms of its eCommerce journey to drive it forward in the coming year.”

Supporting Ben in his mission to promote online sales is eCommerce Digital Marketing Coordinator Glenn McGrath, who is dedicated to delivering a high standard of content for retailers to utilise in stores and online. As a qualified graphic designer, Glenn has considerable experience in all areas of marketing and content creation, making him the go-to guy for imagery and video assets.

Jon Tilley, Huffy General Manager for UK and Europe, says: “This dynamic group of people all bring experience, passion and drive to our business, which is everything Huffy stands for. We welcome them all to the Huffy family, as we set to accelerate our business goals in 2022.

“We feel that these new recruits will play a key role to strengthen our position in the UK as the leading supplier of bikes and outdoor ride-on toys. They are absolutely the key players that we need in the business to support our new Disney initiatives. It’s phenomenal that within just 18 months, Huffy is fast becoming the go-to brand for bikes in the UK.”

The Huffy team will be exhibiting at both INDX Toy and Nursery on 6–7 April at Cranmore Park Conference & Event Centre, Solihull, and also at the Toymaster May Show, from 17–19 May at the Majestic Hotel, Harrogate.

The company’s Bedfordshire showroom facility is also now open for viewings of its extensive range of bikes, ride-on toys and the new Disney, Marvel and Lucas Film licensed products.

For further information or for trade enquires, email or call +441525 664041.



About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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