Hasbro pledges support to UN programme Girl Up

Hasbro has announced a new partnership with Girl Up, a global leadership development initiative founded by the United Nations Foundation that advocates for equal rights, access and opportunities for girls to be leaders.

Girl Up provides a global collaborative platform that trains girls to use their voice to advocate for policy change, tell their stories to raise awareness of issues that impact communities, and raise funds to support the education, health and safety of girls globally.

Hasbro’s investment will support Girl Up’s efforts to reach a wider audience with their leadership programming and online Girl Up Community, including content creation, digitising current assets and a forthcoming digital learning platform.

“International Women’s Day is a great time to reinforce our ongoing commitments to empowering women around the world, and Girl Up is the perfect partner to help us advance our mission of helping girls and women gain confidence and become leaders,” says Kathrin Belliveau, Chief Purpose Officer at Hasbro. “We’re continuing to take meaningful steps to elevate women in our workforce around the world, including our human rights work, support for worker well-being in our supply chain and advancing women in our employee ranks.”

Hasbro’s partnership with Girl Up includes direct mentorship from Hasbro representatives to share their storytelling expertise at events and panel opportunities throughout Women’s History Month and in the future.

In addition to supporting philanthropic partners that champion the rights of girls and women globally like Girl Up and Black Girls Code, Hasbro continues to make strides in the company’s commitment to Diversity, Equity and Inclusion, and aims to grow women in director and above roles globally across all business areas to 50 percent by 2025.

The company has also made industry-leading commitments to empower female factory works. Hasbro’s Worker Well-Being programme, piloted in 2018, helps empower female factory workers in the company’s supply chain through training in nutrition, reproductive health, problem solving and financial literacy.

To learn more about Hasbro’s commitments and progress, visit csr.hasbro.com.

With resources in six languages and 5,600 Girl Up Clubs in more than 130 countries, Girl Up has trained 125,000 girls of all backgrounds to create tangible change for girls everywhere. The programme was founded by the United Nations Foundation in 2010 and continues to work across a global community of partners to achieve gender equality worldwide. Learn more at GirlUp.org.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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