WildBrain and Magikbee ink deal to bring Polly Pocket to KidsBeeTV

Magikbee and WildBrain have signed an agreement to license Seasons 9, 10, and 11 of Mattel’s classic Polly Pocket series for Magikbee’s kids’ streaming platform, KidsBeeTV.

KidsBeeTV is a global brand with customers in more than 200 countries, and Polly Pocket is a key IP in the kids’ streaming app catalogue, with a large fan base around the world. The classic animated series, which originally premiered in 2010, is based on Mattel’s original micro-scale doll brand that first launched in 1989. Classic Polly Pocket episodes are now available on KidsBeeTV.

Polly Pocket plays an important role in our content strategy. We are trying to attract more family co-viewing because screen time is also a great time for families to be together. What better way to do so than with a brand that was a beloved part of parents’ childhood?” says Hugo Ribeiro, Magikbee’s CEO.

In 2018, Mattel reintroduced the popular 90s sensation with a product line that updated the tiny yet mighty doll for a new generation while paying homage to the brand’s origins, with added features such as hidden worlds and fun surprise formats. Kids today can also experience Polly Pocket and her world through animated content that inspires them to be adventurous, bold and to never let being little get in their way.

KidsBeeTV, available on smartphones, tablets and smart TVs (iOS, Android, Amazon, and Huawei), provides fun, safe, and educational screen-time for kids up to 8 years old. The image-based interface is ideal for toddlers and preschoolers to use independently. The catalogue is carefully selected, so parents don’t need to worry about what their children are watching.

For more information, visit magikbee.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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