Brand Licensing Europe and Licensing International debut Brand Licensing Retailers’ Academy

The all-new Brand Licensing Retailers’ Academy is a series of six masterclasses specifically designed for experienced retailer professionals.  The year-round programme, developed by licensing industry experts Brand Licensing Europe and Licensing International, will feature leading licensing executives sharing their expertise, including how licensing drives enhanced customer engagement, key consumer insights behind licensed product purchase intent, and exclusive access to the data behind emerging industry trends.

The series will kick off with an in-person half-day event in central London on 12 May.

The BLRA programme, which includes a membership to Licensing International, is exclusively for retailers but space is limited, and participants are encouraged to enrol now.

“We are excited to launch this complimentary masterclass series developed specifically for senior retail professionals. Licensing International is rooted in retail and merchandising, and these classes are a natural extension,” says Maura Regan, president of Licensing International.

“This joint programme with Licensing International builds on our commitment to engage with retailers year-round and support them as they continue to develop their licensing expertise,” adds Anna Knight, SVP of Licensing, Informa Markets. “It is the perfect complement to our Retail Mentoring Programme, and we’re excited to further enhance our roster of opportunities for retailers to engage with the world of brand licensing.”

Interested retailers can register here.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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