MGA expands Rainbow High portfolio with Junior High dolls

MGA Entertainment is expanding its Rainbow High portfolio for spring/summer 2022 with a new range of Junior High dolls (each RRP £26.99). Launching this month (March 2022), the brand-new collection features the original six characters from Rainbow High’s Series 1 range.

Favourites Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow will all feature as younger versions of themselves – revealing their origin stories and how they found the creative passions that led them to Rainbow High.

The dolls are fully articulated for maximum play and are 22cm tall, making them smaller – yet just as stylish and colourful – versions of the original Rainbow High dolls.

Rainbow High fans will find a new, younger face sculpt on their doll, reflecting the younger ages of the dolls in the series. Each of the dolls has long brushable hair and comes fully equipped with essential school accessories, including a soft fashionable backpack and journal.

MGA Entertainment will support the launch of the Junior High range with extensive TV, PR and influencer activity, all promoting the brand’s ethos of empowering children to be whatever they want to be when they grow up. Additionally, the new line is featured in Rainbow High’s Vi Life series on YouTube.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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