Latest Spielwarenmesse Podcast features Philippe Glorieux of IMPS The Smurfs

The latest Spielwarenmesse Podcast is all about one of the world’s most successful children’s licences, the Smurfs.

First appearing in comics in the late 1950s, the Smurfs later achieved worldwide familiarity as a result of countless animated series and films. Under a cooperation agreement with the United Nations, in 2017 the Smurfs also advertised the organisation’s sustainable development goals. The story of how this cooperation came about is told by Philippe Glorieux, Head of Marketing, IMPS The Smurfs.

In conversation with Celine Koch of Spielwarenmesse eG, Glorieux also offers insights into the licensing sector and considers whether sustainability has a role to play in licensing. In addition, he reveals the significance of sustainable living for the Smurfs and what new adventures the fans of the cult figures can expect.

The Spielwarenmesse Podcast with Philippe Glorieux is available in English from today, Thursday 10 March, in the Spielwarenmesse Media Centre at and also on Spotify.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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