The Good Toy Guide celebrates 10 years with host of trade and consumer giveaways

The Good Toy Guide Ltd, founded by psychologist and play expert Dr Amanda Gummer, is celebrating its 10th anniversary this month with a host of consumer and trade promotional activities.

The guide has provided an independent, expert accreditation service for children’s products since 2012, and has been a trusted resource for over 100,000 parents and gift givers, as well as brands such as McDonald’s, ASDA, PepsiCo and Danone.

A host of playful promotions for both consumer and trade audiences will mark a decade of play with a £10,000 trade services giveaway open to the industry to kick off celebrations. Four winners will each receive a prize value of up to £2,500 which can be recouped across each of the four areas of the business: research and insight, consultancy and training, accreditation or marketing support.

Amanda says: “I love the quote from George Bernard Shaw, ‘We don’t stop playing because we grow old, we grow old because we stop playing’ – which is probably why it seems like only yesterday since I embarked on a mission to make the world more playful and launched the Good Toy Guide! Our core business objective remains dedicated to ensuring that every child can develop the skills they need to thrive during a happy, healthy childhood, so I’m thrilled to announce as part of our anniversary month celebrations we’re giving away £10K worth of our consultancy, accreditation and marketing services to the industry to continue our mission!”

Alongside this incredible prize opportunity, The Good Toy Guide will also launch 10 days of mega-giveaways across the company’s social channels with the chance for consumers to win £1000s-worth of Good Toy Guide prizes.

Prizes will be unveiled each day from 7 March and will increase in value over the 10 days ending on 16 March..

To get playful and take part in the celebrations, follow the LinkedIn channel to make sure you are up to date with ways to enter.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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