Wow! Stuff and Aardman announce MovieMates

In a joint statement, toy innovation company Wow! Stuff and award-winning stop-motion animation studio Aardman have today announced a collaboration on a global consumer products initiative, MovieMates.

MovieMates, launching first with the blockbuster franchise Jurassic World, are a range of collectable highly detailed and articulated action figures mounted on a non-removable ‘film rig’ that comes with a free MovieMates app. Using the figure/s and the stop-motion app, kids and kidults can recreate movie scenes or make new ones of their own.

“Kids are massive content creators – just look at YouTube and the rise of the kidfluencers who love sharing their homemade videos,” says Wow! Stuff’s Head of Licensing Kenny McAndrew. “From unboxing of latest toys to the creation of mini movies using off the shelf toys there is a clear opportunity to give them branded assets that they could never normally access. MovieMates also allows kids to show off their movie creations on social media without having to be the star of the show; their art, their movie is the star and they are the producer and director. Available within the app are official Jurassic World backgrounds, special FX sounds and stickers – and more great brands will follow.”

Rob Goodchild, Commercial Director at Aardman, adds: “We are committed to inspiring the next generation of movie-makers and creating the tools to help everyone unlock their creative potential. This is a great example of two innovative businesses coming together to create something special, combining our unrivalled expertise in stop-motion animation and interactive production with Wow! Stuff’s ability to create and market leading-edge toys. Making films is great fun and rewarding, and anyone can give it a go!”

MovieMates will be on sale this July 2022, launching with the Jurassic World franchise, and will be distributed and marketed in the USA by JAKKS Pacific and in the rest of the world by Wow! Stuff. Wow! Stuff has also signed other tier 1 licensed brands launching globally later in 2022. MSRP from $/£/€19.99.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and …