Moose Toys details new releases for 2022, including Magic Mixies Mixlings collectables

Moose Toys has released details of its offerings across a range of new and established categories for 2022.

Following record-breaking holiday sales of Magic Mixies Magic Cauldron, no.1 according to NPD data in Special Features Plush in December and the Fall season (August-December 2021)and recently the recipient of Creative Toy of the Year award from the Toy Association, Moose will introduce even more magic to the market with Magic Mixies Mixlings. In addition, under its new Moose Games portfolio, the toymaker is adding a spate of games designed for all ages and boasting new game play patterns.

High-profile licensing partnerships will round out Moose’s 2022 growth strategy, as it leans heavily into the preschool space as the new master global toy partner for the Octonauts relaunch. Also in preschool, imaginative new product development is underway to meet the growing global popularity of Bluey.

“We had a banner year with the introduction of Magic Mixies, as sales surpassed our most aggressive projections, even with it being available only from October to December,” says Paul Solomon, co-owner, Moose Toys. “We brought magic back into kids’ lives in a big way and will continue the expansion of Magic Mixies in 2022 with the release of new Magic Mixies Mixlings. We have so much more magic ‘up our sleeves’; Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months.”

With the incredibly enthusiastic consumer response to the “real magic” that Magic Mixies Magic Cauldron brought to playtime, Moose is delivering more magic in a format the toy maker is well-known for — collectibles. There are more than 40 Magic Mixies Mixlings available including Single Pack and Twin Pack offerings, and Sparkle Magic Mega Packs with four exclusive glitter Mixlings.

All packs come with a collector’s guide and a magic cauldron that, when kids rub the gem and say the magic words, “Magicus Mixus”, reveals the Mixlings’ spell casting team and level of rarity. The wand reveals each of the Mixlings’ magic powers.

Coming later in the year, the world of the Mixlings will expand with the Magic Mixies Mixlings Magic Castle Playset that delivers five magical moments, from a castle tower that grows to a secret entrance where the Mixlings collectibles can disappear and reappear to a bed that tucks in the Mixlings with the tap of wand.

Paul Solomon adds: “With our new games portfolio, Moose has come to play and win in this category with a range of offerings and a variety of play patterns that includes Clipology, a completely new interactive trivia experience. Clipology is the only board game that streams, and regularly updates, real content clips centered around thousands of the most memorable moments from the world’s best TV and movie content.

“We also are doubling down on our preschool licensing partnerships, a top performing sector for us. We will expand our popular line of Bluey toys, based on the hit preschool series distributed by BBC Studios airing on Disney Junior, and introduce a brand-new partnership with the mega-hot property Octonauts. Moose is at the top of its game thanks to our incredible creative team of developers and designers and our supportive retail partners.”

Last year, Moose Toys grew more than 50 percent — four times faster than the Total US Toy Industry, according to NPD. As the toy company looks to continue its upward trajectory, it aims to continue engaging its core audience of children with its emerging and proven brands, while drawing in new consumers, adults, through its new games portfolio.

“At Moose, we pride ourselves on staying ahead of the curve and delivering toys that spark imagination with elements of surprise and delight,” concludes Solomon. “We saw that with Magic Mixies and many other of our top brands. These recent successes along with what we have on deck for the coming year, and beyond, will contribute to our continued growth as well as further solidify Moose Toys’ position as one of the most innovative toy companies in the world.”

To stay up to date on that latest innovations and for more information about Moose Toys’ full range of products, visit moosetoys.com.

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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