Flair relaunches craft favourite Paper FX

Flair GP is to add to the wave of toys with eco-friendly features with the relaunch of a favourite craft toy, Paper FX, supported by an extensive marketing campaign.

DreamToy winner Paper FX enables users to create stylish accessories, gifts and decorations from old magazines, wrapping paper, posters, junk mail and more. The Paper FX weaving machine recycles and transforms any sheet of paper or card in minutes.

Julia Cake, Country Manager at Flair GP, says: “When previously launched in 2008, Paper FX took the toy market by storm, and it was confirmed as a DreamToy by the TRA in the same year. Now, with upcycling and greener issues being even more top of mind, we expect great things for the relaunch.

“From the very outset the brand will be supported with TV advertising, together with influencer activity. Our new video from top craft YouTuber Ambi C has already received 185K Views and that number is still growing. Ambi’s video perfectly demonstrates, in just three minutes, what a great and easy to use product this is. Her video can be seen here.”

Marketing will continue to build though the year, aiming to make Paper FX the recycling themed creative play toy for 2022.

For more information, call Flair on 0208 643 0320 or email sales@flairplc.co.uk


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

John Whaite fronts brand-new audio baking collection from Yoto

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and …