Smoby extends its family football advertising campaign with key FA Cup games 

Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand by adding two FA Cup draws to the schedule. The move means the awareness drive now starts even earlier, on Tuesday 1 March. 

From March through to May, fans at six Premier League games and now two FA Cup games will experience the Smoby Smile LED brand advertising, via the pitch-side boards during the match. The action kicks off on 1 March with the FA Cup tie at Peterborough, who will be hosting Premier League leaders Manchester City (ITV). This will be followed the next day with the cup tie at Luton, who will be hosting Chelsea (BBC One).

“These are highly prized fixtures for us to launch our campaign,” says Mayur Patni, Head of Marketing at Simba Smoby Toys UK, “and with the bonus of them being shown on free-to-air channels, the audience potential is huge, with a possible 3.5 million viewers for each match, helping us to really drive brand awareness and to then set up our spring/summer TV campaign in May and June.”

The cup ties will be followed with a further six Premier League games as previously reported, including Watford vs. Arsenal on Sunday 6 March (Sky Sports), Brighton vs. Liverpool on Saturday 12 March (BT Sport) and then Burnley vs. Southampton on Saturday 19 March (Sky Sports). Three additional fixtures (dates TBA) will wrap-up the LED advertising campaign, at which point the brand’s own TV campaign will kick in, taking Smoby into homes across the nation.

For more information, email or call 01620 674 778.

Simba details marketing plans for Smoby, including Premier League ad deal

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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