Hasbro furthers its sustainability efforts with Science Based Targets

Hasbro has announced that it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy.

This commitment marks the latest move in the company’s ongoing sustainability journey, which includes industry-leading initiatives such as converting its entire packaging line to plastic-free designs by the end of 2022, and the Hasbro Toy Recycling programme where consumers can recycle their well-loved toys and games in 12 countries around the world.

The SBTi is a global initiative that aligns with the most ambitious goal of the Paris Agreement: to reduce the impacts of greenhouse gases on human society and nature. To reach net-zero global emissions and limit global warming to 1.5°C, Hasbro will set both near-term (2030) and long-term (2050) Science-Based Targets (SBTs) this year that will be validated by the SBTi. This ambitious agenda is part of the SBTi’s new Net-Zero Standard, the world’s first science-based standard for setting a companies’ net-zero targets.

“As a global leader in play and entertainment for fans of all ages, Hasbro understands the critical importance of operating sustainably to protect our planet for future generations,” says Chris Cocks, incoming CEO of Hasbro. “Committing to SBTs is another step for Hasbro to make a positive difference for our planet and fans around the world. Our hope is others across the industry join us in this effort.”

Hasbro has a long history of environmental stewardship, and the SBTi commitment follows the organisation’s on-track progress to meet its goal to eliminate virtually all plastic from new product packaging by the end of 2022, reducing the use of virgin plastic by an estimated 19.5 million pounds annually.

In addition to designing products for sustainability, Hasbro also offers end-of-life recycling solutions through its industry-first Hasbro Toy Recycling programme, helping ensure well-loved toys and games do not end up in landfills by designating the recycled materials for use in play spaces like playgrounds, sports courts and park benches. The programme is available in 12 countries around the world including the US, Canada, Brazil, the UK, France and Germany.

“At Hasbro, we are committed to making the world a better place for future generations, which includes taking important action to reduce our footprint across our entire supply and value chain,” says Kathrin Belliveau, Chief Purpose Officer, Hasbro. “We are proud to be setting SBTs this year under the new framework and honored to join the SBTi community and be part of the collaborative effort on the path to net zero.”

To learn more about Hasbro’s sustainability commitments and progress, visit csr.hasbro.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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