Autumn 2023 date slated for Toy Fair New York

Details about the next phase of the Toy Fair Reimagination Project, including new timing for Toy Fair New York, have been released by The Toy Association following its Annual General Meeting, which this year was held virtually.

Steve Pasierb, president & CEO of The Toy Association, provided an update on the Board’s decision to shift Toy Fair New York to an autumn timeframe. The move and the dates are currently being negotiated for September 2023, while strong demand from exhibitors and keen interest from key retail buyers argues for a one-time autumn marketplace event to move forward this year with dates set for September 20 to 22, 2022 in Dallas, Texas.

Pasierb said: “While the board and the trade show committee recognise and accept that some LA-based companies will take a different approach to a fall Toy Fair and use it for other purposes, timing Toy Fair New York to meet the needs of an evolved and evolving industry will ultimately better serve the business needs of our members and the buyer community as well as open new doors to licensors and entertainment studios allied with the toy industry, all in an ideal time to make impactful holiday news and enjoy New York’s ready access to major national and international media as well as the financial community which many exhibitors tell us are essential ingredients in Toy Fair.”

During the meeting, The Toy Association also announced the election of three new members and eight term renewals to its Board of Directors, and the election of Aaron Muderick, founder & president of Crazy Aaron’s Puttyworld, as Chair.

The three candidates elected to serve first terms on The Toy Association Board of Directors are Bridgette Farrell Miller, chief marketing & sustainability officer at Melissa & Doug; Andy Keimach, president of VTech Electronics, North America; and Geoffrey Greenberg, co-president of Just Play.

Toy Association President & CEO Steve Pasierb will continue to serve on the Executive Committee in an ex officio role.


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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