LICENSING EXPO: Networking and content timetable revealed

A packed programme of in-person networking events and live content has been confirmed for Licensing Expo this May.

Licensing Expo, which is run in partnership with industry trade association Licensing International, is the world’s largest licensing trade show and takes place at Mandalay Bay Convention Center in Las Vegas from May 24-26, 2022. Online registration is free and open now.

Celebrations will kick off on the evening of Monday, May 23, with the unveiling of this year’s Licensing International Excellence Awards winners. The awards will take place at Light, with free entry from 5:30 pm.

Tuesday, May 24, will see doors open at 9:00 am for the first day of Licensing Expo, with the official Opening Night Party taking place later that evening. The party will be hosted at Daylight outdoor beach club from 5:30 pm till late and is free to attend for the first time ever. Finally, exhibitors are invited to join informal drinks at the Eyecandy Sound Lounge and Bar on Wednesday evening.

Licensing Expo will also host two special in-person keynotes at midday on Tuesday and Wednesday, with Wednesday’s keynote spotlighting this year’s Location-Based Experiences theme. Attendees will also benefit from the return of Licensing International’s acclaimed Licensing U programme, sustainability sessions delivered by Products of Change and the live finale of the License This! Competition on Thursday, May 26.  Further details will be confirmed over the coming weeks.

Additional content and networking opportunities will also be available via the Licensing Expo official online platform. Opening on April 11, the platform is accessible pre-, during and post-show to browse exhibiting brands and IPs, see who’s attending, view exclusive content and schedule meetings to take place both in-person in Las Vegas and online post-event until June 3.

“The licensing industry is a very sociable community and the lack of opportunity to connect face to face has had a real negative impact on our attendees’ ability to make meaningful connections and drive business. We’re planning to set this right at Licensing Expo in May and have a wonderful programme of events lined up to reconnect people,” says Anna Knight, VP of Licensing, Informa Markets.

The extensive networking and content programme will support three days of meetings, deal-making, and trend spotting. Latest exhibitors confirmed include Bravado, Banijay Brands, Penguin Random House, Zag Studios, Jazwares, Falcon Creative, Shell, Moonbug Entertainment and many more.

After-hours and networking programme overview

Monday, May 23, 5:30-8:30 pm: Licensing International Excellence Awards sponsored by Alifish and InSpirit Designs

    • Awards from 6:00 to 7:15 pm
    • Free entrance, registration to open shortly
    • Location: Light (Mandalay Bay, 3950 S Las Vegas Blvd)
  • Tuesday, May 24, 5:30 pm-late: Licensing Expo Opening Night Party
    • First-come-first-serve attendance
    • Free to attend. All attendees MUST be registered for Licensing Expo to gain entry
    • Location: Daylight Beach Club (3950 S Las Vegas Blvd)
  • Wednesday, May 25, 5:30 to 7:30 pm: Exhibitor Drinks
    • Free to attend – available to exhibitors only
    • Location: Eyecandy Sound Lounge and Bar (inside the Mandalay Bay casino)

Keynote and content programme overview

  • Tuesday, May 24 & Wednesday, May 25 – 12:00-12:45 pm: Licensing Expo keynote presentations delivered in-person on the show floor.
  • Licensing U, presented by Licensing International, returns to the show floor with content available May 24 through May 26.
    • Tickets available for sale soon
  • Thursday, May 26, 11:00-12:00 pm: License This! Competition live finale

Maura Regan, President of Licensing International, says: “The licensing industry has adapted to drastic changes and our content this year is focused on the opportunities that exist to continue to move business forward. It’s been a long time since we’ve been able to gather together in Las Vegas and we look forward to celebrating the successes of the past year and providing a platform for networking, new partnerships and learning.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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