Bigjigs Toys named UK, Ireland and EU distributor for Schylling

Bigjigs Toys is now the UK, Ireland and EU distributor of award-winning American toy brand Schylling.

Schylling was founded in 1975 by Jack Schylling, who started out making faithful reproductions of his favourite vintage toys. Over the years, Schylling has grown, creating an extensive collection of distinctive gifts and innovative toys for all ages.

Among these lines are the iconic tin toys that have been an important part of the company’s history, as well as many new innovations. In 2017, Schylling created NeeDoh The Groovy Glob, which has rapidly grown to a recognised brand.

NeeDoh is a retro stress ball fidget toy made from a non-toxic, dough-like material that can be squished and squashed before returning to its original shape. The smushy material is ideal in helping kids stay focused and is great as an anxiety or stress reliever. NeeDoh has risen to fame on social media, with over 150 million views on TikTok, to become a favourite amongst kids and adults alike.

Bigjigs Toys is excited to be stocking NeeDoh alongside the core range of Schylling’s tin toys and innovative novelties.

Sam Ireland, Operations Director, says: “We have known the team at Schylling for many years and always admired their range and the work they do. We could not be happier to now be entrusted to bring their ranges to the UK and EU from spring 2022.”

Paul Weingard, CEO, Schylling Inc, adds: “Bigjigs Toys is the ideal partner to represent Schylling in the UK and EU. We have long respected their exceptional company and outstanding people. Our team is proud and excited to be working with Sam and everyone at Bigjigs Toys.”

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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