Adrian Whyles to leave PlayMonster UK

Adrian Whyles, Managing Director of PlayMonster UK, is to leave his post at the end of February, at his own request.

Adrian says: “I have enjoyed my time at Interplay/PlayMonster, as we have grown the business, built successful brands, and become part of the PlayMonster family. There is a great deal to look forward to in 2022, with the company now in a strong position to build on a global basis under the leadership of CEO Tim Kilpin. For me, I feel it is time for a new venture. I’ll take a little break, and then on to the next exciting chapter, wherever that may take me.

“I wish the UK team, and our US colleagues, every success for the future. There are some very special people at the company, and it has been my pleasure to work with them.”

The UK team functions will now report into the recently announced PlayMonster global organisational structure. PlayMonster’s local Sales and Marketing team will report into Scott Flynn, Global Commercial Officer.

PlayMonster UK is embarking on a big year in 2022 with a new global venture on the My Fairy Garden line – a whole new fairy world to discover, with 11 new edible plants. The ‘Discover, Grow & Play’ theme, through its Peppa Pig brand along with My Living World and an exciting new license partnership with WWF, encourages children to interact with nature and discover new ways to play through growing. To join established brands FabLab and Fuzzikins, the company will be launching the Ann Williams range and introducing the iconic Spirograph brand.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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