Geronimo Stilton joins the Tonies line-up

Atlantyca Entertainment has partnered with tonies, the screen-free audio entertainment system for children, to create audio experiences based on its popular Geronimo Stilton character.

The Geronimo Stilton Tonie will launch in North America in Autumn 2023 and will include four original audio productions which are being developed by Scholastic, the US publisher of the popular Geronimo Stilton book series about the intrepid rodent reporter. The deal is part of Atlantyca’s continued endeavours to reach young audiences through new channels.

“Geronimo Stilton has been a fabumouse favourite in our household, so we’re thrilled to partner with Atlantyca Entertainment to bring these audio adventures to children across the U.S,” says Drew Vernon, Marketing Director, tonies USA.

“This is such an exciting partnership for us,” adds Marco Piccinini, Licensing & Agents Manager, Atlantyca Entertainment. “The Toniebox brings characters to life when paired with Tonies figurines and what better way to bring Geronimo Stilton closer to his many young fans? Parents are looking for new and innovative ways to entertain their kids, and audiobooks are gaining great popularity with children. This new partnership marks a cornerstone for us and we look forward to working with the Tonies team who are recognised as the leaders in providing the best audio experiences for young children.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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